By now many of you would have met Riverbend's new Chief Operating Officer (COO) Guy Holcroft.
Guy has been working in the agricultural industry for over 30 years across Africa and Australia, largely in poultry production, however he is enjoying coming to grips with the pig industry and identifying the differences and similarities between the two.
This wealth of knowledge in animal production has already made Guy a valuable addition to the Riverbend Team. We recently took the opportunity to ask Guy a few questions about his impressive credentials, experience, and advice for those just starting out in agriculture.
Can you tell us a bit about yourself and how you got started in the industry?
I grew up in Zimbabwe on a deciduous fruit and beef cattle farm. After leaving school I went to Leeds University in the UK and studied Animal Science. Following university, I returned to Zimbabwe to work and after a time moved out to Australia and settled just outside of Brisbane. I joined Riverbend in July of this year as Chief Operating Officer. This means I am involved in coordinating the company's operational and technical teams, providing leadership, and helping people get the best from our work.
My wife Jo and I have two children/young men aged 29 and 30. When I have free time I enjoy woodworking and have even made some furniture and built a fishing boat. I also enjoy mountain/trail biking which often acts as my weekend sanity check. Once all the fun hobbies are done, I enjoy having a craft beer or two.
What other industries have you worked in before moving to the pig industry?
After finishing university, I was involved in aquaculture growing freshwater Tilapia fish, and spent some time in citrus production, vegetable growing, and beef cattle production. I have also been involved in some form of poultry production for over 30 years.
I am definitely a late starter in the pig industry having spent most of my career in poultry, but when an opportunity arose with Riverbend, I was fortunate enough to be given the chance to take the role.
What is your favourite thing about working in the pig industry?
I enjoy farming in general and it has been really interesting to see the differences, as well as the similarities, between this industry and poultry production.
What do you think is crucial to the future of the pig industry?
We need to have people with a passion for livestock and as an industry, we need to be able to provide a career path for young people with training so we can develop the skills they need. Intensive animal production will face increased scrutiny in the future, and we need to be able to meet the challenges that arise from this with education and innovation.
Is there an industry resource that you would recommend to others in the industy?
Australia Pork Ltd is a great industry resource and does good work for our industry. The benchmarking is excellent and provides us an idea of where we sit with our peers. There is also an online publication called Pig Progress and they have interesting articles about pork production from around the world.
Is there any advice you would give a younger version of yourself when you were just starting out in the industry?
Learn how to work with people, build effective teams and empower staff to deliver improvements and great performance.
Thanks to Guy for answering our questions!